In a series of video blogs, Simon Harrop reveals the secrets of sensory branding. Watch these blogs to understand why sensory branding is a vital part of your marketing mix and to learn some powerful tools to bring the benefits of sensory branding to your organisation and brand.
Part two is an introduction to the LICK methodology and the concepts of Somatic Markers and Smash Your Brand.
Subsequent posts will continue to look at some more tools and frameworks that you can use in your business to develop sensory attributes for your brand that make deeply engaging experiences to build brand loyalty, sales and profit.
Please click on the image to start the video. If you find it interesting please share it with your colleagues. If you would like to find out more about sensory branding, then why not email me at simon.harrop@brandsense