Video 1 in a series of the How and Why of Sensory Branding

In a series of video blogs, Simon Harrop reveals the secrets of sensory branding. Watch these blogs to understand why sensory branding is a vital part of your marketing mix and to learn some powerful tools to bring the benefits of sensory branding to your organisation and brand.

Part one is an overview of why sensory branding is important for you to consider for your brand.

Subsequent posts will look at some tools and frameworks that you can use in your business to develop sensory attributes for your brand that make deeply engaging experiences to build brand loyalty, sales and profit.

Please click on the image to start the video. If you find it interesting please share it with your colleagues. If you would like to find out more about sensory branding, then why not email me at

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About Simon Harrop
Simon is a sensory branding expert, such an expert in fact that you will often find him popping up on television and radio.

After building an internationally renowned agency focusing on communication through fragrance, he has now gone beyond just the smelly stuff and utilises his extensive sensory branding experience to guide and inspire brands and business owners.
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Contact Simon
If you have any questions about sensory branding then please get in touch, we'd love to hear from you.

Simon Harrop
Hillard House
Lester Way
Oxon. OX10 9TA

Tel: +44 (0)7899 916331