Simon speaks with Dr Paul Baines, professor of Marketing at Cranfield University

This video was published by Oxford University Press as a case study accompaniment to the seminal book, Marketing, by Dr Paul Baines, professor of Marketing at Cranfield University.

I hope you find this snippet enlightening as an overview of some of the basic concepts around Sensory Brand Marketing.

This book can be found on Amazon and covers just about everything the marketing student (and practitioner) needs to know about the subject of marketing. Highly recommended.

  • Publisher: OUP Oxford; 3 edition (27 Feb. 2014)
  • ISBN-10: 0199659532
  • ISBN-13: 978-0199659531

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About Simon Harrop
Simon is a sensory branding expert, such an expert in fact that you will often find him popping up on television and radio.

After building an internationally renowned agency focusing on communication through fragrance, he has now gone beyond just the smelly stuff and utilises his extensive sensory branding experience to guide and inspire brands and business owners.
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If you have any questions about sensory branding then please get in touch, we'd love to hear from you.

Simon Harrop
Hillard House
Lester Way
Oxon. OX10 9TA

Tel: +44 (0)7899 916331