This video was published by Oxford University Press as a case study accompaniment to the seminal book, Marketing, by Dr Paul Baines, professor of Marketing at Cranfield University.
I hope you find this snippet enlightening as an overview of some of the basic concepts around Sensory Brand Marketing.
This book can be found on Amazon and covers just about everything the marketing student (and practitioner) needs to know about the subject of marketing. Highly recommended.
- Publisher: OUP Oxford; 3 edition (27 Feb. 2014)
- ISBN-10: 0199659532
- ISBN-13: 978-0199659531