Join me as I host a Sensory Branding Masterclass at The Museum of Brands in London after work at The Museum of Brands in London after work at 6.30pm on Monday the 6th February 2017.
What you will learn
•Learn what makes a brand and how consumer experiences are built across multiple senses
•Discover the over-reliance on visual brand equity and why, for the senses, 1+1=3
•Use a framework for analysing the sensory impact of your brand (against your competition) and identifying opportunities
•Learn techniques, using sensory stimuli, to develop sensory-emotional brand drivers
•Be introduced to development tools to consider sensory brand staging, brand authenticity and brand dramatization
•Consider research methodologies which give real insight into emotional response to sensory brand attributes
•Experience ways to use your sensory brand equities in the total customer experience
•Explore a framework to measure the ROI on your sensory brand activity
Throughout this inter-active evening we will make reference to museum exhibits to help us discuss activation ideas, consider industry best practice and be inspired by great case studies.
Places are filling fast but tickets at just £48 can be booked via: https://www.eventbrite.co.uk/e/masterclass-on-sensory-branding-tickets-30321185482?utm_term=eventname_text
The Museum of Brands is a fantastic venue 2 minutes walk from Ladbroke Grove Tube Station. http://www.museumofbrands.com/
Hope to see you there!