Download The Secrets of Sensory Branding White Paper
The Secrets of Sensory Branding™ is a sweeping, dynamic introduction for your brand and development teams to the power and success that result from aligning all five senses in marketing. The world’s leading sensory branding expert reveals the tools, tips and techniques that can increase sales by 38% and communication effectiveness by over 1,200%.
The main concepts behind sensory branding (the secrets) include:
1. The over-reliance on the purely visual.
2. The way the different senses are processed differently in the brain
3. Cross-modality and SuperadditivityTM
4. The sensory journey to Brand IntimacyTM.
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