[Free eGuide] The Secrets of Sensory Branding

Download The Secrets of Sensory Branding White Paper

The Secrets of Sensory Branding™ is a sweeping, dynamic introduction for your brand and development teams to the sensory branding secretspower and success that result from aligning all five senses in marketing. The world’s leading sensory branding expert reveals the tools, tips and techniques that can increase sales by 38% and communication effectiveness by over 1,200%.

The main concepts behind sensory branding (the secrets) include:
1. The over-reliance on the purely visual.
2. The way the different senses are processed differently in the brain
3. Cross-modality and SuperadditivityTM
4. The sensory journey to Brand IntimacyTM.

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About Simon Harrop
Simon is a sensory branding expert, such an expert in fact that you will often find him popping up on television and radio.

After building an internationally renowned agency focusing on communication through fragrance, he has now gone beyond just the smelly stuff and utilises his extensive sensory branding experience to guide and inspire brands and business owners.
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Contact Simon
If you have any questions about sensory branding then please get in touch, we'd love to hear from you.

Simon Harrop
Hillard House
Lester Way
Oxon. OX10 9TA

Tel: +44 (0)7899 916331
Email: simon.harrop@brandsense.com