Now here’s a real world first! We have partnered with a US-based manufacture to develop and build the world’s first truly multi-sensory, five dimensional media opportunity. AromaHalo is a self-contained, ceiling suspended advertising...
I’ll never forget the day Roald Dhal came to speak at my school prize day. The school was in Amersham, near to where he lived and wrote most of his wonderful books. He was enigmatic, characterful and engaging and he had 600 or so boys in...
Not since the days of the original dot com bubble, or perhaps the European tulip bulb frenzy of the mid 1600’s, has there been such a headlong rush to one type of commodity, one market or one type of business practice. Realising that the days...
A couple of years ago, I helped to create the World’s first truly multi-sensory Bank. In fact it was probably the world’s first truly multi-sensory retail space. Directly derived from the re-branded Bank’s brand values, Helm Bank...
Wow, quite a headline if you are a media buyer or a brand planner! Makes you think doesn’t it? In truth we’re not comparing like with like here but in the context of choosing the right marketing mix, why don’t more brands – especially...
Just a quick post this time to share a fun sensory project carried out by my other company, The Aroma Company Ltd, to promote a new scented and flavoured lipstick by Maybelline. The Aroma Company created a scratch and sniff wall at the London...
Lets be honest, the majority of marketing activity simply doesn’t work. Eight out of ten product launches now fail. It’s a staggering statistic when you consider all the millions being spent on launches, advertising, point of sale, direct...